With the welcoming words spoke Tetiana Berezhna, Deputy Minister of Economy of Ukraine, and Lisbeth Müller-Hofstede, Deputy Head of Task Force Ukraine at BMZ, who emphasized the importance of the initiative for strengthening Ukrainian business.
Tetyana Berezhna presented the concept of Made in Ukraine offices, their goals and expected results. She emphasized that these offices will play a key role in supporting Ukrainian producers, facilitating their entry into international markets and strengthening the overall competitiveness of SMEs.
The meeting was attended by Olga Veselovska, Head of the Association of Women Ambassadors of Ukraine (AWAU), as AWAU is a friend of the SME Resilience Alliance. During the meeting, participants also discussed key objectives, international support and challenges in implementing the initiative, focusing on opportunities to strengthen coordination and assistance mechanisms.
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